BMW X1: tops the Audi Q5 as best selling premium SUV in the European market. The entry-level X1 has been equally criticized and praised by journalists, some even called it rubbish, but the unit sales confirm once again the demographic market BMW has gone after: younger crowd, full of energy, people that enjoy outdoor activities, but drive in urban environment as well, and also, eco-conscious. According to Automotive News, a combination of these factors has led to a high demand.
Through July, BMW has sold 55,550 X1s. Since its market launch in late-October 2009, more than 64,049 X1s have been sold, the company said. With the launch of the X1, BMW has opened a new premium small SUV segment. First rivals are scheduled to appear in 2011 when Audi will unveil their Q3 model, followed shortly by Saab and its 9-4x. The other premium automakers, Mercedes-Benz and Infiniti, are also expected to launch similar models in the near future.
BMW X1
BMW X1
BMW X1
BMW X1
BMW X1
BMW X1